苏宁范志军:消费升级带动市场换新 5G+8K经济成为下半年掘金点

通博官网

目前中国电视市场尚未达到最佳时代,但处于最关键时期。企业已经实现了这个。如果我们想在激烈竞争的中国彩电市场中找到增量增长,我们必须与产品升级密不可分。迭代的服务。

作为家电的第一渠道,苏宁对行业变化有着敏锐的洞察力。 7月9日,在“智能互联高清视觉”启动仪式上,苏宁乐购电器集团副总裁范志军亲自上座。他说,“布局未来,我们也必须关注目前,2019年下半年已经拉开序幕,苏宁将能够帮助行业拥有强大的场景,强大的服务,强大的授权,同时也带来'一个'好的节目'给消费者。“

eaa7eac6d7734dd59dc7a51f9c6dcb88

谈到整个场景,苏宁拥有最完整的O2O频道场景,在线苏宁易购吸引了大量用户群。范志军说,“对于80后和90后的新一代消费者来说,购物已经成为享受生活乐趣的一部分。我们对云商店进行了升级和升级,削弱了促销因素,加强了现场建设,使传统商店成为高端化妆品。产品交流平台。“

在没有场景的情况下,如何营销也是成功的关键?

56556a8c67384fa1a1f5595568c42753

范志军坦言,“苏宁必须利用自身优越的资源,为品牌提供基于大数据的一站式解决方案。”其中,网络营销工具的效果已经凸显。目前,苏宁的工具包括金矿。益气购买,苏宁推,苏小团等,都取得了很好的效果。

在今天的市场中,5G,8K和AI已成为热点。根据奥威云的统计数据。在面板工厂和大规模加速的趋势下,4K面板的穿透率迅速增加,4K50英寸及以上的穿透率接近100%。这表明,今天,4K电视,OLED电视和激光电视已成为彩电市场增长的重要推动力。

Fan Zhijun said frankly, "The AI that is in the limelight will use the 5G Dongfeng to become the best weapon for the close combat of the products in the second half of the year." With the promotion and popularization of 5G technology, 8K TV can not only bring higher consumers. Sharpness, larger screen size, and wider viewing angle will become an important integrated platform for linking homes and information sources.

At present, according to Suning big data statistics, 65 has led all size segments, ranking first in growth, and 75 will also usher in new development opportunities in the second half of the year. During the event, Suning will lead the upgrade of middle-class consumption by creating innovative and differentiated high-end products.

When talking about channels, Fan Zhijun said frankly, “Nature is sinking. The rural market has become an important consumer upgrade market. Suning vigorously explores the 3-6 line market, achieving full customer coverage and driving comprehensive consumption upgrades.”

At present, the purchase time of TV products in the national market is concentrated during the period of home appliances going to the countryside, that is, 2009-2012. By 2019, the products will be used for 7-10 years and will enter the redemption period. According to estimates, the sales volume of color TVs during the period of home appliances going to the countryside was 74.9 million units.

663b765a630a42c29f71d8b56e7d07c7

Then, for the consumers in the suburbs of Shanghai, how will the “10,000 people grab the color TV” activity sink to every Shanghai consumer?

Since the beginning of the year, Suning’s “two big, two small, and more specialized” business layouts have innate geographical advantages. Backed by a strong supply chain and high-quality community and community resources, Suning will provide users with a mid-year color TV. Big carnival.

The reporter learned that during the event, 53 retail cloud stores in Shanghai allowed custom products to continue to sink to the suburban market, benefiting more consumers. Shanghai Suning will also provide 10 million subsidies to give consumers the special price guarantee for color TV in the suburban market, and trade in the old to reach 1,000 yuan.

xx